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Firms across the globe have adopted e-commerce (ec) in their operations and have reaped benefits thereof while firms in technologically developed countries like us. E commerce in india literature review 1 shri ram college of commerce e-commerce in india a project submitted in partial fulfilment of the requirement. An analysis of the factors affecting online purchasing behavior of pakistani consumers hooria adnan1 1 lahore school of economics will contribute a great deal to the field of consumer. Designing an e-commerce website for summit outdoor supply designing an e-commerce website for summit outdoor supply literature review. Chapter two: literature review the lack of trust in the technical and institutional environments surrounding the web can hinder e-commerce adoption (mcknight.